This Privacy Policy explains how 777fb collects, processes, stores and protects personal data when you use our platform. We are committed to handling your information responsibly, transparently and in accordance with applicable data protection principles.
The cards below summarise the key principles of the 777fb Privacy Policy. They do not replace the full legal text — please read the complete Policy below.
777fb collects only the personal data necessary to operate the platform, improve content quality and communicate with users. We do not collect payment card numbers, bank account details or gambling transaction data — we are an information platform, not an operator.
Personal data held by 777fb is stored using industry-standard security measures. Access is restricted on a need-to-know basis. We review our security practices regularly and update them as threats evolve.
777fb does not sell, rent or trade your personal data to any third party for commercial purposes. Data is shared with third parties only where strictly necessary for platform operation and under appropriate data-processing agreements.
You have the right to access the personal data we hold about you, request corrections, ask for deletion, and object to certain processing activities. Requests can be submitted to our support team using the contact details in Section 12 of this Policy.
777fb uses cookies and similar tracking technologies to operate the platform, analyse traffic patterns and improve user experience. You can manage cookie preferences through your browser settings at any time.
This Policy may be updated periodically to reflect changes in our data practices or applicable law. The Effective Date at the top of the page will be revised when changes are made. Continued use of the platform after an update constitutes acceptance of the revised Policy.
777fb, accessible at https://777fb.cam (referred to herein as "777fb", "the Platform", "we", "us" or "our"), is an online gaming and sports betting information platform serving the Pakistani market in the English language. This Privacy Policy ("Policy") describes how 777fb collects, uses, stores, shares and protects personal information obtained through your use of the Platform.
This Policy applies to all users who access or interact with the Platform, regardless of location — whether browsing from Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar or any other location. By accessing the Platform, you confirm that you have read, understood and agreed to the data practices described in this Policy.
This Privacy Policy should be read alongside our Terms & Conditions, which govern your use of the Platform more broadly. Both documents together form the complete agreement between you and 777fb regarding your use of this site.
Important: 777fb is an information platform only. We do not process gambling transactions, hold player funds, or act as a casino or sportsbook operator. We do not collect payment card or bank account data.
For the purposes of this Privacy Policy, the following terms have the meanings set out below:
Any information that identifies or can reasonably be used to identify a living individual — directly or indirectly — including name, email address, IP address, device identifiers and browsing behaviour.
Any operation performed on Personal Data, including collection, recording, storage, adaptation, retrieval, use, disclosure, erasure or destruction.
The entity that determines the purposes and means of processing Personal Data. For the purposes of this Policy, the Data Controller is 777fb.
A third party that processes Personal Data on behalf of the Data Controller under a data-processing agreement.
Any individual who accesses or uses the 777fb Platform, whether or not they have created an account.
Small text files placed on your device by a website to store preferences, session data and usage statistics.
777fb collects limited categories of personal and technical data in the course of operating the Platform. The categories of data we may collect are described in the table below:
| Category | Examples | Collection Method |
|---|---|---|
| Technical Data | IP address, browser type, device type, operating system, screen resolution | Automatic — collected when you visit the Platform |
| Usage Data | Pages visited, time on page, referral source, links clicked, session duration | Automatic — via cookies and analytics tools |
| Contact Data | Email address, name (where voluntarily provided via support contact) | Voluntarily submitted when you contact support |
| Communication Data | Content of messages or enquiries sent to 777fb support | Voluntarily submitted when you contact support |
| Cookie Data | Session tokens, preference settings, analytics identifiers | Automatic — via browser cookies and similar technologies |
777fb does not collect: payment card numbers, bank account details, CNIC or passport information, gambling transaction records, or financial account balances. We are an information platform and have no involvement in financial transactions of any kind.
777fb processes personal data only for specific, defined purposes. The table below sets out the processing purposes and the corresponding legal basis for each activity:
| Purpose | Legal Basis |
|---|---|
| Delivering and operating the Platform | Legitimate interest / contract performance |
| Analysing usage to improve content quality | Legitimate interest |
| Responding to user support enquiries | Contract performance / legitimate interest |
| Ensuring platform security and preventing abuse | Legitimate interest / legal obligation |
| Complying with applicable legal obligations | Legal obligation |
| Storing user preferences via cookies | Consent (where required) / legitimate interest |
We do not use your personal data for automated decision-making or profiling that produces significant legal effects. We do not use your data for direct marketing without your explicit prior consent.
All personal data collected by 777fb is processed in accordance with the purposes set out in Section 4 above. We apply the following principles to all data processing activities:
The 777fb Platform may contain links to third-party operator platforms or resources. This Privacy Policy does not extend to any third-party websites. Users should review the privacy policies of any external platforms they choose to visit.
777fb does not sell, rent, trade or otherwise transfer your personal data to third parties for commercial or marketing purposes. Data may be shared with a limited set of third-party service providers only where strictly necessary for the operation of the Platform, and only under appropriate contractual safeguards.
Categories of third parties with whom data may be shared include:
777fb will not disclose your personal data to law enforcement or regulatory bodies except where legally compelled to do so. In all other cases, we will use reasonable efforts to notify affected users of any data-disclosure request, to the extent permitted by applicable law.
No endorsement: References to payment providers such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah appear in Platform content as contextual references only. None of these providers receive personal data from 777fb and none endorse or are affiliated with this Platform.
777fb retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. The general retention principles we apply are as follows:
Where personal data is no longer required for any active purpose, it is securely deleted or anonymised. You may also request early deletion of your personal data as described in Section 10 below.
777fb takes the security of personal data seriously. We implement appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, alteration, disclosure or destruction.
Security measures in place include, but are not limited to:
While we take all reasonable steps to protect your data, no method of electronic transmission or storage is completely secure. We cannot guarantee the absolute security of data transmitted over the internet. In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected users in accordance with applicable legal requirements.
If you suspect that your interaction with 777fb has resulted in a security incident, please contact us immediately at the details provided in Section 13.
Subject to applicable law, you have the following rights with respect to your personal data held by 777fb:
Request a copy of the personal data we hold about you and information about how it is processed.
Request correction of any inaccurate or incomplete personal data we hold about you.
Request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, or where you withdraw consent.
Object to processing based on legitimate interests where your individual circumstances justify it.
Request that we restrict the processing of your personal data in certain circumstances — for example, while a rectification request is being assessed.
Where applicable, request your personal data in a structured, commonly used and machine-readable format.
To exercise any of these rights, please contact us using the details in Section 13. We will respond to all legitimate requests within a reasonable timeframe in accordance with applicable law. We may request proof of identity before processing a request.
Please note that certain rights are subject to conditions and exceptions under applicable law. Where a right cannot be fulfilled in full, we will explain the reasons in our response.
The 777fb Platform is intended exclusively for adults aged 18 years or older — or the higher minimum age required by the applicable operator or license jurisdiction. We do not knowingly collect personal data from persons under the age of 18.
If you are a parent or guardian and believe that a minor has provided personal data to 777fb through the Platform, please contact us immediately using the details in Section 13. Upon verification, we will take reasonable steps to delete any such data from our systems as promptly as practicable.
Adults 18+ only — or the higher minimum required by the operator/license jurisdiction. If you believe a minor has accessed this Platform, please contact us immediately.
777fb reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the way we operate the Platform. When changes are made, the revised Policy will be published on this page and the Effective Date at the top will be updated accordingly.
Where changes to this Policy are material — meaning they significantly affect how we handle your personal data — we will take reasonable steps to make those changes visible on the Platform prior to or at the time the new Policy takes effect.
Your continued use of the Platform following publication of an updated Privacy Policy constitutes your acceptance of the changes. If you do not agree with the updated Policy, please discontinue your use of the Platform.
If you have any questions, concerns or requests relating to this Privacy Policy or the processing of your personal data by 777fb, please contact us using the details below. We aim to acknowledge all enquiries promptly and respond substantively within a reasonable timeframe.
Live Chat (24/7) · Help Centre · Email Support · Urdu support available
When submitting a data rights request, please include your name, a description of your request and sufficient information for us to verify your identity. We may request additional documentation to process certain types of requests.
For general queries about the Platform, including content and responsible gambling information, please also refer to our FAQ page.
You have reviewed how 777fb handles your privacy. Explore our guides, responsible gambling resources and content — all designed for Pakistan's online gaming community.